Masterplan Partners works alongside founders, investors, and leadership to build the infrastructure, distribution, and financial story behind high-multiple exits.
Our 9-Step Framework prepares a brand for whichever outcome its owners choose: scale, sale, or keep growing.
Our program for brave, non-traditional founders ready to move from operator to CEO.
An operator-led practice that prepares founder-led consumer brands, and the investors behind them, for what comes next.
Bringing 17 years inside founder-led businesses, Masterplan Partners has taken nine-figure deals across consumer and industrial sectors from the first conversation to the closing table.
Working through diligence alongside a leading global boutique middle-market investment bank and a Big Four professional services firm means knowing exactly what buyers test and where deals stall.
Explore the practice →Grit and a growing brand, ready for the structure that gets it to the next stage.
Leaders who need an operator's view of strategy, distribution, and readiness.
Operating partnership for consumer portfolio companies, before and after close.
A front-line partner that readies pipeline companies before they go to market.
Every decision should make the business easier to scale, sell, or keep.
A business built for a buyer is stronger for its owner, too.
The numbers tell the story buyers will test. Know them first.
Surround yourself with people who will challenge you.
Lead with health and longevity for yourself and your team.
You're building some of the most resilient businesses in the country, and creating jobs along the way.
Pair the way you already get things done with the structure investors look for, and your growth gets faster and built to last.
That's why Grit Works exists →You built your business from the ground up on grit and conviction. Now it's time to build the infrastructure that lets you step into the CEO seat.
You've proven you can build it. Now let's scale it, sustainably.
"I work shoulder-to-shoulder with founders, bringing the clarity it takes to close deals and scale brands."
Charlene has spent 17 years building brands alongside founder-led businesses. She has a proven track record of architecting and steering nine-figure, enterprise-scale transactions across high-growth consumer and industrial sectors, from initial origination through successful close.
She started on the brand side, then sat on the investor side of the table by co-founding a minority investment firm that gave founders coaching and capital to scale. She serves clients remotely or on-site, nationwide.
More about Charlene on LinkedIn →
Growth gets a brand noticed. Repeatable growth gets it bought. How buyers judge sell-through, customer concentration, and repeat purchases in diligence, and what founders can do now.
Read the article → By Charlene DanceReach out to start the conversation at info@themasterplanpartners.com